VC2010: Block has no such parameter
The block doesn't have a parameter by this name, so the value is never used. Parameters are matched by exact name, including case.
How to fix
Use one of the block's parameter names (hover the block's name to see them), or add the parameter to the block. An attribute whose name differs only in case is passed through as a plain HTML attribute instead.
Example
<parameter name="tilte"> on a block that declares title.